August 2016

iBeacon: Future of mobile engagement

Before Apple’s iBeacon entered the digital tech scene, geolocation was not quite so sophisticated. There have been many attempts by brands, some more successful than others, to leverage location-based technologies to drive foot-traffic, influence purchases and promote awareness. Mobile apps like Foursquare, Google Latitude, or Gowalla came on the scene, merging the “offline” and online …

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