User experience, or UX, refers to any interaction a user has with a product or service; anything from how a physical product feels in your hand, to how straightforward the checkout process is when buying something online. The goal of UX design is to create easy, efficient, relevant, and all-around pleasant experiences for the user.

The “UI” stands for “user interface.” The user interface is the graphical layout of an application. It consists of the buttons users click on, the text they read, the images, sliders, text entry fields, and all the rest of the items the user interacts with. This includes screen layout, transitions, interface animations and every single micro-interaction. Any sort of visual element, interaction, or animation must all be designed.

The primary goal of any business is to increase its sales and increase the growth of the business. UI/UX Design plays an essential role in achieving this goal. The UI/UX Design of the application improves the user experience and customer satisfaction that ultimately helps increase the number of users of the specific application.

The UI and UX Design help to win the consumers’ confidence and make them use your application or website providing them what they are looking for. The number of consumers you are getting on your website/application can measure the success of the great UI and UX.

For a start-up or a small venture, the importance of UI and UX Design becomes even more crucial as the first impression lasts long, and using UI and UX designing can make or break the brand recognition.