Case Study
Vertex
Smart Putting Performance System
Vertex partnered with Iottive to build the Vertex SmartCore device and accompanying mobile app. The goal was to provide golfers with realistic data and actionable insights. We also provided personalized feedback to improve performance.
Vertex
Tech Partnership
Sports / Golf Technology
12 Months
- Real-time Stroke Capture
- Live Session & Coaching Modes
- Advanced Putting Metrics
- Reliable Bluetooth Auto-Wake & Low-Power Firmware
Key Outcomes
Enabled real-time recording and feedback for strokes.
Provided detailed metrics on each putt by including lift, twist and face angle.
Delivered a user-friendly mobile app with live sessions, coaching plans, target mode and trend performance features.
The Challenge
Before partnering with Iottive, Vertex (iPair) was facing several issues:
Bluetooth Integration
Stable connection between SmartCore device and app was critical but challenging.
User Experience
App needs to be intuitive with simple navigation, onboarding and real-time feedback.
Data Accuracy
Recording putts with detailed and realistic metrics was essential for meaningful insights.
Finding Expertise
Difficulty in sourcing Bluetooth/IoT application development specialists.
Our Solution
Iottive delivered a complete AIoT solution under a full-cycle product development model.
Bluetooth Expertise
We ensured the Vertex SmartCore stayed reliably connected to the app. Even in the background. So that users could focus on their goals without worrying about dropped signals or pairing issues.
Design Thinking Approach
We ran collaborative sessions to rethink the user journey. The result was a cleaner interface and smoother onboarding. The flow verification felt intuitive and easy from the very first tap.
Project Planning & Execution
We followed agile methods with clear milestones. We kept the project on track, on time and on budget. It was always user focused. This was by prioritizing features and managing resources smartly,
Functionalities Delivered in Mobile Apps
We built features like Live Session, Coaching Plan, Target Mode and Trend Performance. Each was designed to personalize progress and make every user feel guided.
Implementation Highlights
Sensors & Device Tracking
Vertex SmartCore captures detailed metrics including Gear Effect, Twist, Lie Angle, Shaft Lean, Loft Angle, Lift and Face Change.
Edge & Connectivity
SmartCore communicates via Bluetooth with the app. It ensures reliable and low-latency connections even when the app runs in background mode.
Firmware & Device Behavior
Device automatically wakes when the putter is ready and sleeps after stroke. It is by capturing metrics in real time while saving battery.
Data Analytics & Visualization
Vertex Golf App offers live, course, target modes, trend performance tracking and comparative graphs for users versus professional golfers.
Dashboard & UX
Intuitive iOS and Android app interface provides personalized explanations, tips and comparisons in an easy-to-navigate design.
Security & Compliance
Bluetooth communication is secure and stable. It ensures accurate stroke recording and protects user data integrity during real-time feedback sessions.
Results & Impact
- Live, instant feedback enables players to optimize putting practice sessions.
- Focus on putts as a whole or on specific metrics for targeted improvement.
- Provided realistic and data-driven insights for better performance and stroke analysis.
- App allows comparisons with fellow golfers or professionals to track progress.
- Simplified UI ensures an engaging and intuitive experience for end users.
“Working with Iottive Pvt. Ltd. has elevated Vertex Golf from a promising idea into a polished, market-ready smart putting solution. Their deep expertise in sensor integration, mobile app architecture and user-experience design enabled us to deliver real-time putting analytics and intuitive control to our users. Iottive’s team navigated hardware-software complexity with ease, ensuring seamless Bluetooth connectivity and fault-free performance. Their proactive communication, technical rigor and customer-centric approach made them a true partner rather than just a vendor. Thanks to our collaboration, Vertex Golf now stands out in the smart sports technology space and is well positioned for growth. Iottive didn’t just build our solution — they helped us build our vision.”
— Robert Slade-Baker , Vertex Golf
Lessons & Best Practices
Prioritize core functionalities
Focus on essential app features like Live Session, Coaching Plan, Target Mode and Trend Performance to deliver immediate value.
UX matters
Simplified navigation, onboarding and user verification enhance golfer engagement and satisfaction.
Stable Bluetooth connectivity
Ensure reliable connection between SmartCore device and app for accurate real-time feedback.
Continuous improvement loop
Use user and coach feedback to refine app flows, metrics, and device performance over time.
Technology
Comprehensive IoT Technology Stack
From devices and connectivity to cloud, apps, and security — we leverage a full-stack IoT ecosystem to build scalable, secure, and future-ready solutions.
Nordic
Bluetooth
Firebase
iOS Swift
Android Kotlin
Flutter
Why Iottive’s the Right Partner
- 7+ years of expertise in Bluetooth, IoT and motion sensor technology
- Proven ability to deliver end-to-end hardware + software integration
- User-centered design approach aligning product analytics with usability
Next Steps for Vertex
Expansion into multi-sensor analytics for full-swing golf metrics
Integration with wearable ecosystems and smartwatches
Integration with wearable ecosystems and smartwatches
Continuous refinement of AI based coaching insights