Avoid App Delisting: Key Reasons for Removal of your App from App Store and Play Store.

In today’s digital landscape, app stores are the primary gateways for users to discover and download applications. However, the ever-evolving policies of Apple and Google can lead to unexpected app delisting, potentially causing significant financial and reputational damage.

Here is some glimpse of the key reasons behind the delisting of apps from both App Store and Play Store, business impact done by delisting of apps, and how you can avoid delisting and protect your business.

Key Reason for Delisting of App

For iOS Apps

1. App Inactivity

One of the main reasons iOS apps get delisted is inactivity. Apple requires that apps be actively maintained to support new iOS features and meet current user expectations. If your app hasn’t been updated in a long time or doesn’t incorporate the latest iOS enhancements, Apple may remove it from the App Store.

2. Outdated Versions

Apple places a high priority on security and user safety. If your app fails to address known security vulnerabilities or doesn’t ensure compatibility with the latest iOS versions, it could be flagged for delisting. Apps that remain on outdated versions of iOS run the risk of being removed from the App Store.

3. Account Renewal

Your iOS Developer Account is crucial for maintaining your app’s availability on the App Store. If your developer account expires or isn’t renewed, your app could be suspended, leading to potential delisting.

For Android Apps

1. DUNS Number Verification

Google requires apps to have a verified payment profile, which includes a valid DUNS (Data Universal Numbering System) number. If your DUNS number isn’t verified or is missing, Google may suspend your app until the issue is addressed.

2. Latest Android Version Migration

Google frequently updates its Android operating system, and apps are required to comply with the latest version. For instance, apps must meet API level 34 or higher to ensure compatibility with the latest features and security protocols. Non-compliant apps may be flagged or removed.

3. Crash Frequency

Frequent crashes can lead to a poor user experience and potentially violate Google’s app quality standards. Apps that crash repeatedly or don’t handle errors properly are at risk of being flagged or delisted from the Play Store.

4. AdSense and Policy Compliance

Google has strict policies regarding the ads displayed within your app. Violations of Google’s advertising policies or breaches of Google’s Developer Program Policies can lead to serious consequences, including delisting your app.

Impact on Business from App Delisting

The potential removal or delisting of your app from the Apple App Store or Google Play Store extends far beyond being a technical issue; it is a critical business challenge with significant consequences. When an app is delisted, it doesn’t merely disappear from the store—it can disrupt revenue streams, diminish customer trust, and undermine your app’s market presence. Below, we delve into the various ways this can profoundly affect your business operations and overall success.

1. Loss of Visibility and Downloads

The most immediate consequence of delisting is the loss of visibility in the app store. With millions of apps available, your app’s presence in the store is critical for attracting new users. Without it, your potential customers may never find your app.

2. Revenue Loss

For many developers, apps are a primary source of revenue, whether through in-app purchases, subscriptions, or ad monetization. Delisting removes access to these revenue streams, directly affecting the financial health of your business.

3. Reputation Damage

Delisting from the app store can also harm your app’s reputation. Users may perceive a delisted app as unreliable or abandoned, potentially leading to negative reviews and a loss of trust in your brand.

4. Customer Attrition

If your app is delisted and you cannot offer it through official app stores, you risk losing your existing user base. Without the ability to easily update or manage your app through the store, user engagement can drop, and your app may become obsolete.

5. Increased Costs to Resolve Issues

The process of getting your app reinstated after delisting can be time-consuming and expensive. It may involve fixing compliance issues, updating outdated features, and re-submitting the app for review. In addition, your team may need to allocate resources to manage communication with Apple or Google’s support teams to resolve the situation.

What you can do to avoid delisting.

The risk of app delisting is a challenge, but it can be mitigated with proactive measures and continuous efforts to stay compliant with platform guidelines. Here’s an in-depth guide to safeguarding your app:

1. Regular Updates and Maintenance

Apps that are outdated or inactive are at risk of being delisted. Consistent updates demonstrate active maintenance, improving compatibility and performance.

Schedule regular updates to ensure compatibility with the latest iOS and Android versions.
Incorporate new OS features to enhance user experience (e.g., widgets, dark mode).
Address bugs and user feedback promptly to maintain app quality.

2. Monitor and Address App Performance

Apps with frequent crashes or performance issues may face removal due to poor user experiences

Use tools like Firebase Crashlytics or Sentry to track crash reports and app performance metrics.
Test your app thoroughly before every release to identify and fix potential issues.
Monitor app reviews and ratings to quickly spot and address performance complaints.

3. Stay Compliant with Policies

Apple and Google regularly update their guidelines, requiring apps to meet new security, privacy, and ad-related standards.

Review Apple’s and Google’s developer blogs for the latest policy updates.
Audit your app periodically to ensure it adheres to current guidelines.
Avoid policy violations by implementing transparent practices, particularly around ads and user data handling.

4. Verify and Renew Developer Accounts

An expired or unverified developer account can result in app suspension or delisting.

Ensure your developer account credentials are up-to-date, including payment profiles and contact information.
Verify your DUNS number (for Android) or any required credentials for your platform.
Set reminders for account renewal deadlines to avoid accidental laps.

5. Prioritize Security and Privacy

Apps that fail to protect user data or comply with privacy regulations are at risk of delisting.

Use encryption to secure sensitive data and prevent vulnerabilities.
Follow regional data privacy laws like GDPR, CCPA, and others relevant to your app’s audience.
Clearly communicate your app’s privacy policy, explaining how user data is collected and used.

Expert Consultation: Collaborate with IOTTIVE for Professional App Management Solutions

Managing the complexities of app compliance, updates, and maintenance can be overwhelming, especially when navigating ever-evolving platform policies. This is where a trusted partner like IOTTIVE can make a significant difference. IOTTIVE is a leading provider of mobile app development and management services.

By partnering with IOTTIVE, you gain access to a team of experts dedicated to the longevity and success of your app. Whether you need compliance audits, regular updates, or end-to-end app management, IOTTIVE ensures your app stays secure, compliant, and market-ready—saving you time, reducing risk, and letting you focus on growing your business.

Worried about app delisting? Let IOTTIVE help! Claim your FREE APP AUDIT today and discover how we can protect and enhance your app's presence in the competitive app marketplace.