Iottive’s year in review 2020
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iBeacon
Future of iBeacons in 2021 and beyond
What, Exactly, Is a Beacon? Apple iBeacons were the first to hit the market in 2014, closely followed by Google’s Eddystone beacons in 2015, and is now expected to surpass $25 billion by 2024. Beacons are small, wireless transmitters that use low-energy Bluetooth technology to send signals to other smart devices nearby. Simply put, devices …
iBeacon: Future of mobile engagement
Before Apple’s iBeacon entered the digital tech scene, geolocation was not quite so sophisticated. There have been many attempts by brands, some more successful than others, to leverage location-based technologies to drive foot-traffic, influence purchases and promote awareness. Mobile apps like Foursquare, Google Latitude, or Gowalla came on the scene, merging the “offline” and online …
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