Before Apple’s iBeacon entered the digital tech scene, geolocation was not quite so sophisticated. There have been many attempts by brands, some more successful than others, to leverage location-based technologies to drive foot-traffic, influence purchases and promote awareness. Mobile apps like Foursquare, Google Latitude, or Gowalla came on the scene, merging the “offline” and online worlds via “check-ins.” Today, geo-location-based advertising is a default—whether it’s a deal for a local …
August, 2016
Bluetooth’s power-hungry nature has made it impractical for many types of wireless devices in the past. Bluetooth Low Energy is changing this, enabling new types of devices that can operate for months or years with small batteries. For example, you’ll be able to put a cheap, small device on your keychain so you can track the location of your keys from your phone. The device’s battery will last an entire …
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August 2016 - IOTTIVE