January, 2021

What, Exactly, Is a Beacon? Apple iBeacons were the first to hit the market in 2014, closely followed by Google’s Eddystone beacons in 2015, and is now expected to surpass $25 billion by 2024. Beacons are small, wireless transmitters that use low-energy Bluetooth technology to send signals to other smart devices nearby. Simply put, devices utilizing this technology are able to connect and transmit location-based information quickly and accurately. Unlike GPS-based systems …