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What, Exactly, Is a Beacon? Apple iBeacons were the first to hit the market in 2014, closely followed by Google’s Eddystone beacons in 2015, and is now expected to surpass $25 billion by 2024. Beacons are small, wireless transmitters that use low-energy Bluetooth technology to send signals to other smart devices nearby. Simply put, devices utilizing this technology are able to connect and transmit location-based information quickly and accurately. Unlike GPS-based systems …

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Before Apple’s iBeacon entered the digital tech scene, geolocation was not quite so sophisticated. There have been many attempts by brands, some more successful than others, to leverage location-based technologies to drive foot-traffic, influence purchases and promote awareness. Mobile apps like Foursquare, Google Latitude, or Gowalla came on the scene, merging the “offline” and online worlds via “check-ins.” Today, geo-location-based advertising is a default—whether it’s a deal for a local …

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