iBeacon

The Rise of Beacons: Driving Smarter Solutions for the Modern World

Introduction In the ever-evolving and competitive world of technology, beacons are among humankind’s most useful innovations. Beacons are small, low-power devices that send a unique signal to nearby smartphones or tablets. They don’t collect data or track users but provide information to apps, which can trigger actions based on how close the user is. Having […]

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iBeacon: Future of mobile engagement

Before Apple’s iBeacon entered the digital tech scene, geolocation was not quite so sophisticated. There have been many attempts by brands, some more successful than others, to leverage location-based technologies to drive foot-traffic, influence purchases and promote awareness. Mobile apps like Foursquare, Google Latitude, or Gowalla came on the scene, merging the “offline” and online

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